Having Email Marketing and Live Shopping strategies is key to being able to reach a brand’s customers in the best possible way. Originally, Live Shopping is a sales technique that emerged in Asia as a response to the restrictions imposed by the coronavirus. Today it has spread to various corners of the world.
Brands have had to evolve and adapt to this new reality and thanks to Email Marketing and Live Shopping they have been able to survive. Sending emails promoting this technique has been key to its growth and acceptance.
TABLE OF CONTENTS
Discover more about Email Marketing and Live Shopping
Email Marketing and Live Shopping are two strategies that go hand in hand and together can produce very good results. Emails serve to generate traffic on the website and can be used to promote Live Shopping. It is very common to associate influencers with this strategy.
Live Shopping is a strategy based on the transmission of live videos to showcase and promote a brand’s products and services. Popular influencers are used to try to reach as many people as possible.
Live Shopping can be seen very frequently on social. Media such as Instagram, Facebook, Tik Tok, but if they are not used in the best way, they will not give results. For example, Email Marketing can be used to further build loyalty and convert customers who have already seen these videos.
Influencers are very important in Email Marketing and Live Shopping, as they are the ones who ultimately show the products to the public. For this reason, knowing how to bosnia and herzegovina phone number data correctly choose the best ones for a brand can be key. The central idea of Live Shopping is to show the products in real time.
How to reach more people
By using Email Marketing and Live Shopping, you can reach a very 7 free copywriting courses that will help you improve your newsletter texts large number of people. Thanks to the reach that emails offer. Demonstrating in public is one thing, but getting that message out to the masses is another, and that’s where Email Marketing comes into play.
The goal of Email Marketing and Live Shopping is to generate a positive impact that increases leads and, as a result, also increases conversions. That is why Email Marketing plays such an important role. It is no secret what a good email campaign can do to generate sales.
In numbers, this trend was growing during 2020, the year of the phone number taiwan pandemic, in China where it increased by almost 700% on the part of retailers. It must be taken into account that Email Marketing and Live Shopping are bidirectional trends where one can help the other and vice versa.
Some benefits of Email Marketing and Live Shopping
There are many specific benefits that can be achieved with an Email and Live Shopping strategy, and among them we can find the following:
- Increase your audience’s purchasing decision by showing the product as it is with the help of well-known streamers and influencers.
- Using Email Marketing in Live Shopping gives a very important degree of credibility to the brand and the products. Seeing a product in the hands of an. Influencer is not the same as receiving an email from them in your inbox.
- It significantly improves engagement by generating much more important actions such as interaction through questions and answers at the time.
- It generates many more sales conversions because it not only shows the product, but also promotions or discount codes.
- Many more people are reached due to the reach of Email Marketing and Live Shopping.
- The opening rate of messages sent by email is very high.
Steps to implement Email Marketing and Live Shopping together
To implement an Email Marketing and Live Shopping strategy, the following key steps must be used:
1.- Choose an influencer adapted to the brand’s target
Knowing how to choose an influencer adapted to the brand’s strategies is very important for Email Marketing and Live Shopping. Just like choosing the person who will transmit the message, you have to choose the channel through which they will do so. At this point, you can analyze which social network is the most suitable.
For example, Tik Tok is more used by a younger. Audience Ar even Twitch, while other networks such as Instagram or Facebook have a wider range of followers and of various ages. Having a well-known influencer will increase the chances of the campaign being seen by followers.
2.- Always announce events
The use of Email Marketing and Live Shopping are completely linked, and it is easy to send a newsletter to customers about a product or service. This can How email marketing be done on a recurring basis thanks to the different emailing tools that exist on the market, such as MDirector.
It is recommended to send an email in advance. This will help the various followers to find out in advance and to make their preparations when the time of the event arrives. An important point is that Live Shopping is not a common resource, so it should not be used so frequently or the resource will be exhausted.
3.- Send a striking and accurate email
It’s all about drawing the attention of readers and. Followers of the account through an attractive email, both visually and in the copy. Firstly, the subject line must attract people and provide valuable information. The inclusion of a photo of the person and the product is essential.
Another important point is to indicate on which social network the event or Live Shopping broadcast can be followed. Adding attractive CTAs that can be easily identified from the rest is vital. Above all, the call to action buttons should be different from the rest of the newsletter.
You have to be very careful when giving. Information in Email Marketing and Live Shopping, as it can produce good impressions, visibility and engagement.
4.- Include a newsletter subscription in Live Shopping
During the broadcast of the influencer’s event, the subscription to a newsletter can be advertised. One option is for the influencer to encourage people to subscribe, and another is to display the brand’s email address on the screen. Care must be taken because there may be cases where the person has already subscribed.
Another key point is that followers may follow the brand on the social network, but not on its emails. This is a very important way to give visibility to the emails and to have a presence in them.